Postroll by The Folkmoss

I agree that the web platform failed at figuring out a way to deal with monetisation. Everything ultimately falls back on Ads because it’s the only idea that “works”. But to me, the issue is that we have an overabundance of content, and most content is not worth paying for. Most content is not worth anything.

This post is worth nothing. Before the web, nobody was going to pay anything to read something like this. At best, I could write it and send it to a newspaper as an opinion piece, and maybe they’d be interested in publishing it. But for some reason, the web has morphed our perception of content to the point where everything needs to generate money because everything is considered valuable.

I spent the next few years trying to reel it back in. I cut back drinking dramatically with spreadsheets and trackers and "allowances," which had me drinking less but thinking about drinking almost all of the time.

Nós terceirizamos a nossa vida digital para plataformas que prometem alcance, facilidade de uso, criação de comunidade e, a cereja do bolo, monetização. Mas Burk esquece de falar que também passamos a ser um ativo dessas empresas. É aquela velha história, quando algo é de graça provavelmente o produto é você.

“...Ir pros espaços das big techs também acaba com um pouco do propósito da sua expressão na net. O design do meu site, as cores e fontes que eu escolho usar pra falar as coisas que eu falo são também, em certa medida, parte da mensagem que eu quero transmitir, então usar as plataformas tipo o medium e o substack acabam com isso…”

The future of the web doesn’t belong to platforms. It belongs to whoever shows up and keeps building.

And poor M-Cron! That dude just wants to fuck a cat at all costs and he can’t even get his moment.